Ballys Casino Online Gambling

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Slot & Online Betting Ballys Casino offers those passionate about sports to experience the full thrill of live betting during their stay here. Praised and practiced by hundreds of thousands, live betting offers you unmatched suspense and a totally new approach to sports events. Bally Technologies, Inc. (Bally Tech official website) is a Nevada based casino slots provider, that also brings up innovative gaming solutions. The company was started early in 1968 (more on Wikipedia) and since those days has changed several names and owners, until in 2014 Scientific Games adopted the enterprise (for $3.3 Billion). Bally’s Casino does not currently have an online casino. See our list of the top licensed NJ online casinos if you’re looking for the best sites to play real money games from New Jersey, or select from our top picks below.

Bally’s Casino does not currently have an online casino. See our list of the top licensed NJ online casinos if you’re looking for the best sites to play real money games from New Jersey, or select from our top picks below.

The Reasons for Opting Out

Even though Bally’s Atlantic City is one of Caesars’ flagship hotels located within the borders of the state, the resort lacks a Bally’s-branded online casino site. This situation is all the more confusing due to the fact that the company has already received two separate New Jersey gambling licenses.

One of those licenses has been issued for the Bally’s/888 partnership, while the other one has been granted for the Caesars’ online property. While a dedicated online Bally’s site appears unlikely, Caesars Entertainment has already launched a number of online casinos under the Bally’s license, which include Harrahs Online Casino, WSOP.com Online Poker, as well as an 888-branded New Jersey operation.

Furthermore, it is worth pointing out that Caesars affiliated sites have been fairly successful in financial terms, as their combined revenue reached consistently reaches $3 million per month, and occasionally reaches $4 million.

Any hypothetical Bally’s site would most likely be powered by 888 software, which hasn’t been the best performer in the NJ online casino market. Thus, Caesars Entertainment might be unwilling to introduce yet another casino site based on this platform, especially now that the market is flooded with top-flight sites.

All in all, the only thing that remains certain at this point in time is the fact that a Bally’s-branded online casino hasn’t been mentioned in any of the official press releases dealing with the company’s activities on the New Jersey’s new internet gambling market.

Bally’s Casino

With almost 2000 rooms, Bally’s Atlantic City is one of the largest hotel and casino resorts located in the New Jersey area and is currently owned by Caesars Entertainment. The resort was built by Bally Manufacturing after the company demolished the Marlborough-Blenheim Hotel and opened in 1979 as Bally’s Park Place.

The first casino at Bally’s was opened in the adjacent Dennis Hotel building – but the total gaming space was expanded in 1997 with the addition of the Wild Wild West Casino at Bally’s.

As a result, the total size of casino floor exceeds 225,000 square feet with over 5000 slot machines and numerous traditional casino games such as Keno, roulette, baccarat or blackjack.

Bally’s Atlantic City used to have an additional lounge-casino located in the Claridge Tower, but the tower has been sold in 2013 to be reopened as a separate hotel. All in all, the resort has been renovated four times in 1983, 1994, 2005 and 2009, which shouldn’t be all that surprising if you consider the fact that both Claridge Tower and Dennis Tower are over 80 years old.

Following a deal struck in November 2020 between Sinclair Broadcast Group and Bally’s Corporation, the first brand logos are now being rolled out. In total, 19 of Sinclair’s regional sports networks will be officially branded with the Bally’s logo. This significant development comes after an acquisition and rebranding of Bally’s in 2020, after the company was purchased by a company formerly known as Twin River Worldwide Holdings Inc.

Bally’s latest partnership will bring it greater market penetration with sports fans. ©RAEng_Publications/Pixabay

The November Deal Between Sinclair and Bally’s

The latest developments in the partnership between Sinclair Broadcast Group and Bally’s Corporation require a bit of background to be fully understood. In late November, 2020, Bally’s and Sinclair announced that they had struck a 10-year deal in which 21 of Sinclair’s regional sports networks would be renamed to match the Bally’s brand.

Collaborative, Site-Specific Rebrands

In a press release at the time, it was clarified that the two companies would work together to uniquely market their regional sports networks to cater to each different state in which Sinclair currently has a presence: a not-insignificant task, given that Sinclair owns and operates 190 television stations nationwide, and services 88 different markets.

Significantly Extending Partnerships With Sports Leagues

This deal means that Bally’s will be able to achieve a significant uptick in market saturation given this new partnership. With Sinclair’s preexisting contracts with certain sports leagues, the partnership means that the two integrated companies now have access to deals with more than half of America’s premiere sports leagues.

Together, Bally’s and Sinclair both bring relationships with teams in leagues like the NHL, NBA, and MLB. This is bolstered by the Tennis Channel, which is owned and operated by Sinclair. Bally’s also now has access to Sinclair’s local broadcast stations and several of its specialized sports networks, like STIRR and Stadium.

What Each Side Of The Offer Gets

For Bally’s, the partnership with Sinclair offers a unique opportunity to assert the freshly-rebranded company at the cutting edge of American sports betting. Following in the spirit of BetMGM and VSiN’s nationwide sports betting TV show Betting Across America, Bally’s will return to household name status in the US through rebranding Sinclair stations.

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The partnership with Sinclair offers Bally’s a uniquely competitive advantage, however, given that Sinclair’s networks are more broadly distributed around the United States than VSiN, a comparatively obscure network with less national saturation. The difference ratchets up this groundbreaking collaboration, a possible indicator of future trends.

For Sinclair, the rewards of the partnership are more material. Over the ten years that the companies will be working together, Sinclair will receive 14.9% of Bally’s common shares, accessible to the company via penny warrants. Sinclair then has approval to purchase up to an additional 10% of Bally’s common stock, based on how the company performs over time.

After four years, then, Sinclair has additional rights to purchase 5% more of Bally’s stock. Sinclair will be able to purchase these final stocks at $30/share (which then will increase to $45/share). Press coverage about the partnership emphasized how lucrative this could be for Sinclair, given the growth of sports betting in the US.

In January 2021, Initial Rebrands Begin

At the end of January, 2021, Bally’s and Sinclair rolled out the rebranding for a number of different Sinclair stations nationwide. In total, 19 regional sports networks will be rebranded, and two stations will move geographically: Prime Ticket is transforming to Bally Sports SoCal, and Sports Time Ohio will instead be Bally’s Great Lakes.

According to coverage, Sinclair stations will have FOX Sports logos for just a few months longer, at which point they will be formally replaced with Bally Sports logos, tailored to match each region. A spokesperson from Bally’s described this step as just the first to come in the decade-long partnership.

The States Getting Bally Sports

In total, 19 regional sports networks will be getting the new rebranded logo, which includes the classic white Bally’s script overlaying red type. The regional networks included in the rebrand include, but are not limited to: Bally Sports Florida, Bally Sports Midwest, Bally Sports Southwest, Bally Sports South, and Bally Sports Wisconsin.

Quick Moves Following Bally’s Fresh Rebrand

The rebranding of Sinclair stations is nothing compared to the significant efforts at Bally’s Corporation itself beginning in fall 2020, just a month before the company would sign a major deal with Sinclair. In October 2020, Twin River Worldwide Holdingspurchased the rights to the Bally’s Atlantic Casino brand, thus beginning the company’s metamorphosis.

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Bally’s Brief Tumble Into Obscurity

For a time, Bally’s was one of the gambling industry’s most prominent names: associated with Bally Entertainment, which had branches into amusement parks (Six Flags), sports clubs (Bally Total Fitness), and video games (Pac-Man; Space Invaders). In 1996, Bally’s was purchased by Hilton, and then again, later, by Caesars.

By the time Soo Kim, a hedge fund manager whose holdings include Twin River Worldwide, purchased Bally’s, the company had dwindled down to just two casinos — a location in Las Vegas, which will remain under the leadership of Caesars; and one in Atlantic City. In the purchase, Caesars will be able to continue to operate Bally’s Las Vegas.

Shortly after the purchase, Twin River Worldwide Holdings announced that it would be changing its name to Bally’s Corporation. Just a short time after that, the company bought back a number of Bally’s casino locations, as well as acquiring Bet.Works, an online gaming site with operations established in New Jersey, Colorado, Indiana, and Iowa.